New brand to facilitate the work of radiologists

An open mind + specialist experience + new technology
=  a revolutionary product. We race to inform you that MINIMAMEDIC is giving marketing support and actively building the image of Display Solutions For Medicine
– their new logo is already gracing its first materials. Following shortly are a website and precise actions
aimed at, among others, radiologists.

The Assignment: To convince pharmacists of the effectiveness of NiQuitin patch NRT therapy.
A comprehensible way of illustrating the results
of research and the benefits to the patient.
Making use of the standard A4 format.

The Idea:  "Two perspectives"  

The Results:  An A4 folder, which can
be read in 3 separate ways. And each
of the ways is the best way

The Assignment: To introduce pharmacists to the new
NRT brand NiQuitin Mini. To form the material to fit the communication of the innovative product.

The Idea: "Minitablets- a great innovation"


The Results: An outstanding form of cards, bundled
together like keys, facilitates the communication
of the most crucial features of the new brand.
Intriguing and convenient materials.

The Assignment: Creating BTL components in a standard format but with a unique message. Raising the number
of NRT recommendations in the summer season

The Idea: „NiQuitin NEWS”

The Results: An interesting „4 x A4”
– well received by pharmacists

See CASE STUDY

The Assignment: To promote the new MINIMAMEDIC
branch among pharmaceutical management.
To present the current results of collaborations.
Distinctive communication.

The Idea: “Robi miodzio!” (“Makes things sweet!”)

The Results: A direct mail campaign – a personalized
parcel containing honey from our own bee yard and
instructions on further actions. Sweetened relations.

The Assignment: To create a POSM for pharmacies.
Support for TV campaign

The Results: The Lightbox- a large Key Visual
and light-source measuring 60/60/15 cm

The Assignment: Presenting the patients
with the new look of NiQuitin NRT. Creating
POSM for use in pharmacies

The Results: A mint stand and and poster

The Assignment: To create educational
BTL components for pharmacists

The Idea: Twarzą w twarz z pacjentem
(Face to face with the patient)

The Results: An emotional message
coming from the folder

See CASE STUDY

The Assignment: To create educational
BTL components for pharmacists.
Strong support for recommendations

The Idea: “Głosem specjalisty”
("In a specialist's voice")

The Results: A folder and leaflet
full of arguments. Modern layout

The Assignment: To create POSMs
for pharmacies. Support for a TV campaign

The Results: a Roll-up

The Assignment: To create POSMs
for pharmacies. Support for a TV campaign

The Results: A stand

The Assignment: To make patients sensitive
to the problem of tooth oversensitivity 

The Results: A folded leaflet informing
of the causes of the ailment and the benefits
stemming from the use of SENSODYNE toothpastes

The Assignment: Creating BTL material for use in dentists' surgeries. Raising the number of recommendations of the toothpaste. Brand Awareness & Consideration

The Results: A large format poster presenting the way
the toothpaste works

The Results: A counter display with a pocket full of leaflets

The Assignment: To create  educational components
for pharmacists. Raising the number of SENSODYNE recommendations

The Results: MMaknig the most use of the little time
a GSK representative's visit lasts

See CASE STUDY

The Assignment: To create educational components
for pharmacists. Raising the number of SENSODYNE recommendations

The Results: Package of expert materials. A clear layout
of the folder and leaflet facilitates the transmission of key information

The Assignment: To create POSMs
for pharmacies Support for a TV campaign

The Results: A Stand

The Results: A unique leaflet

The Assignment: To create a brand reminder for dentists

The Results: A package consisting of folders and a practical notepad, equivalent to 300 leaflets

The Assignment: Creating educational BTL
components for dentists

The Results: A folder

The Assignment: To draft educational BTL
components for dentists

The Results: A folder

The Assignment: To draft  BTL components for patients.

The Idea: A patient's indispensable

The Results: A folded leaflet – a comprehensive
guide to the full range of COREGA products

The Assignment: To create a press
advertisement aimed at dentists

The Results: Appearances in trade press

The Assignment: To design BTL components.
Raise the number of recommendations

The Results: Components which, depending on their use,
work as presenters, folders and brand-reminders