The Challenge: Raising the number of NiQuitin NRT recommendations by pharmacists in the summer season. Assisting a TV campaign by creating BLT components for pharmacies standard form but with a unique message.

The Solution: A hike in the price of cigarettes in the middle of vacation season is great NEWS.
We decided to follow this lead and gave the standard "4 x A4" the distinguishing form of
a bulletin.We are aware that pharmacists have little time to read supplementary text- the layout facilitates scanning through the content. The casting for the cover star was unanimously won
by the heroine of the TV campaign. When the issue was being shipped to the printers we were sure that NiQuitin news will be read from cover to cover.

The Results: Great reviews from pharmacists, satisfied GSK representatives, and, hopefully, healthier citizens. We're seriously considering a subscription service.

The Challenge: Creating educational materials concerning the SENSODYNE brand for dentists.

The Presumption: Using to the fullest the little time a GSK representative's visit lasts.

The Solution: The budget and circumstances in which the materials would be used did not allow
us to include anything even remotely explosive. When you happen to have a great idea and an industrial punch specialist at hand, however, special effects are guaranteed! We've created the presenter in such a way that a representative can, with a single move, show an animation presenting the problem, and after turning the material over, show the solution. The time the presentation took never exceeded 3 minutes.

The Results: More time for the client's Sales Force to work on their contact with doctors.
The material was a complete success. Many of the representatives returned from the presentations. Many presenters didn't.

The Challenge: Assisting recommendations of NiQutin NRT in pharmacies. Creating an educational sales folder. Focusing the attention of pharmacists on the power of addiction,
human weakness and a means which helps break the killer habit.

The Solution: We decided to introduce pharmacists to the real world of smokers. to show their struggle with their habit from up close. To unravel the truth of human helplessness when facing
the "reward system". To talk about the life of Kasia and Pawel, who are reminded of cigarettes by literally everything... and through their example give hope of a happy ending to every similar story.

The Results: Very personal, emotional content based on insight where real testimonies lay support for product content. Eye-catching design and 1:1 close-ups have helped many a pharmacist face
a patient in need of effective help.